Google Ads at the bottom of the SERP:

Display Ad, which appear on the Google Display Network, are another type of ad that Google offers. The Display Network is a large group of third-party websites that have agreed to work with Google and show ad. GA Display Network can be text, images, videos, or rich media, and they can be aimed at different groups of people in different ways. This includes things like banner ads and remarketing.

If you used AdSense, your ads would show up on websites in the following places:

Why Ads Show Up on Google

Keywords are the focus of the Google Ads(GA) auction. Advertisers choose a list of keywords that are relevant to their business and that people are most likely to use when searching for their product. Then, they bid on these keywords based on how much they are willing to pay for a Google user to click on their ad. This bid, along with the Quality Score that Google gives your ad based on how good it is, is what decides which GA show up on the SERP. When someone clicks on an ad, the advertiser has to pay a certain amount. This is called the cost per click, or CPC.

Formula for Google Ads CPC

This is where the term “Pay-Per-Click” (PPC) comes from.

The auction for ads on Google
Go to our latest instalment of “How Does Google Ads Work?” for the full story. The Complete, Visual Guide.

Google Ads is based on a bidding system that happens every time a user searches for a keyword.

How do Google Ads work?

Someone searches on Google >  Are any advertisers bidding on the keyword > If Yes, then auction begins > Then Google will check the Quality, Ad rank, Cost per click

To “win” the Google Ads auctions and have your ad show up for relevant keywords, you’ll need to make sure your Quality Score and bid amount are the best they can be. The better your ad will be placed, the higher your Quality Score and the more you bid. Your Quality Score is affected by, among other things, the following:

How well your Google ad fits with the search query?
Does Google keyword fits with your ad group?
How well your ad fits with the page it leads to
The click-through rate (CTR) of the ad and its ad group in the past is shown.
Overall, how did the historical account do?
Having a high quality score also helps in the long run:

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Costs go down. Google gives advertisers with high Quality Scores a lower cost per click (CPC), which helps improve their return on investment (ROI).
Higher exposure: If your Quality Score is high, your ads will show up more often and in better places on the SERP, like at the top instead of the bottom. This lets you get more clicks and conversions without having to raise your bids.

Costs of Google Ads

Price depends on a lot of things, like how competitive your keywords and industry are. Where you live, how good your advertising campaigns are, and more.

Cost of Google Ads on average

The average cost per click for GA search in the US is $2.32 across all industries. Ad often cost much less on average in other countries.

With the Ads Performance Grader, you can check your account for free.
So there you go! How to understand GA.

To get the most out of your Ads and campaigns, you need to know which ones work for your business and where you can make improvements. WordStream’s Ad Performance Grader can help you do just that.

The Ad Performance Grader is the best free tool in this category. In less than 60 seconds, the Ad Performance Grader does a thorough audit of your GA account, pointing out places where you can make improvements and showing you where your account is doing well and how it compares to benchmarks for your industry.

Today,you can use the WordStream GA Performance Grader for free.

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