As soon as upon a time, email marketing was restricted to what you possibly can do with plain textual content and maybe a couple of photographs. Email has modified lots since then, nevertheless, and there are a number of resources accessible to assist deliver your emails to life. One of many large advances that may actually take your email to the following degree is the power to make use of HTML and CSS to form your emails in a lot the identical manner you’ll design an internet site. There are some apparent benefits to this:
- Extra participating emails that imply extra buyer engagements
- Emails that may remotely entry data or photographs out of your server, letting you present some important info to customers in actual time
- Hyperlinks which can be simpler and extra interesting to encourage buyer click-throughs
- Analytics code that may give you details about email opens and different actions
There are a selection of different benefits as effectively, offered that HTML and CSS. For those who don’t, you’ll find your self at a major drawback towards opponents who do. Happily, there are a selection of resources on-line that will help you study and grasp HTML and CSS. Whereas there are some glorious paid programs, for now we’ll concentrate on solely these tutorials, programs and guides which you could entry for free.
For those who’re new to HTML and CSS, this seven-part tutorial is a great place to start. As you full the varied elements, you’ll study all of the fundamentals of constructing web sites utilizing HTML and CSS. You’ll even get to code your personal Pokémon Pokédex as a venture to place these new abilities to the test. Lots of the abilities you study listed below are instantly relevant to email design as effectively, educating you to mix photographs, textual content and different content in methods which can be visually interesting utilizing nothing however HTML and CSS code.
These programs are supplied by Codecademy and canopy all of the necessities of utilizing HTML and CSS. Every course is damaged down into various classes, and also you’ll undergo every lesson a couple of actions at a time. There are further resources accessible to paid Codecademy subscribers, however these primary programs can be found to everybody for free. Whereas not explicitly email-focused, the 2 programs will cowl every little thing you need to know to craft well-designed emails utilizing HTML and CSS code.
This pair of programs walks you thru the basics of HTML and CSS to show you internet design fundamentals, then continues into some extra superior matters as effectively. The programs are designed by Shay Howe, knowledgeable designer and front-end developer who can be the author of the e book Study to Code HTML & CSS. Whereas a few of the matters included within the tutorials might be greater than you need for email design, mastering them will ensure which you could not solely craft skilled emails but in addition design touchdown pages or different internet property.
W3Schools.com for HTML and CSS
For those who already know some HTML, the HTML Cheat Sheet will ensure that you just don’t should wrestle to remember the tags. The web site is a guide to each tag used inside HTML, letting you scroll via to find precisely what you need. With a single click on, you’ll have all the data on how the tag is used so that you received’t should fumble with formatting. That is particularly helpful in case you’re nonetheless within the means of studying HTML or in case your coding abilities have gotten a bit rusty over time.
Alongside the identical traces, OnBlastBlog created a simple CSS reference within the type of the CSS Cheat Sheet. Out there each as a web based useful resource and as a downloadable PDF, the cheat sheet lists and organizes all the doable CSS tags in addition to their doable modifiers. On the backside of the web page, they’ve even included some notes on primary CSS utilization to assist ensure that every little thing is formatted and saved accurately after you write your code.
As you may see, there’s a wealth of knowledge on-line that will help you grasp HTML and CSS to empower your marketing emails. If these resources don’t cowl the precise info you need, take into account checking YouTube or trying to find free tutorials utilizing your most popular search engine. There are additionally various books accessible on the subject, lots of that are written by specialists within the area. No matter your need, you need to be capable to find the data to enhance your abilities and assist you to construct higher emails.