Home Email Marketing EU-US Privateness Defend - What You Need To Know

EU-US Privateness Defend – What You Need To Know

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Let’s speak privateness. 

It’s a scorching subject. Everybody is anxious about what companies do with their info, and rightly so. In an age the place you are able to do every part on-line – make purchases, test your financial institution statements, sign up for lessons, and do your taxes, it’s important that we’re all aware of what occurs to the data we’re sharing (and who can get their palms on it).

Which is why the current information relating to the EU-US Privateness Defend is so important. 

What’s The EU-US Privateness Defend?

The Privateness Defend was an settlement that allowed for the switch of non-public data from the EU to the US. However, as a result of the US has much less stringent pointers round what they do with private info, this regulation was not too long ago struck down. 

What Does This Imply For You?

Whereas this can be unhealthy information for US business, our Benchmark Email and BenchmarkONE customers can relaxation simple. 

The Normal Contractual Clause (SCC), are commonplace phrases and situations that the sender and receiver of non-public data conform to. It’s aimed toward defending consumer data leaving the EU and is compliant with the GDPR Pointers. We function beneath the SCC and GDPR Pointers, which means we adhere to the EU’s privateness laws and defend the data of our customers and our customers’ clients. 

There are authorized repercussions to not adhering to those legal guidelines. If you’re not a Benchmark Email or BenchmarkONE consumer and do business with the EU, you’ll need to take the mandatory steps to ensure you’re compliant:

  • Overview your contracts to ensure they’re used appropriately and align with the GDPR.
  • If you’re licensed to depend on the Privateness Defend, look at how the non-public data you’re receiving from the EU is getting used.
  • Safeguard these transfers by way of an alternate answer, resembling SCCs or Binding Company Guidelines (BCRs).

We all know we simply threw quite a lot of jargon at you, so ensure you read as a lot info on this information as doable. Listed below are a number of resources that can assist you achieve a greater understanding: 

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